Due to the special nature of Turkish cotton, your towel will become softer and more absorbent over time when it is cared for according to the instructions.

  • Machine wash cold. Wash dark colors separately.
  • Avoid using fabric softeners, conditioners or dryer sheets. These products may create a coating overtime, reducing your towel's absorbency. 
  • Do not use bleach.
  • Tumble dry low or line dry.
  • Certain skincare ingredients, such as benzoyl peroxide, may cause permanent bleach stains on your towels. Self tanners may cause persistent dark stains.